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Resume

Accomplished and dynamic professional with extensive experience achieving conceptual branding/advertising goals and leading complex creative projects through exceptional leadership and cross-functional collaboration.

Track record of delivering award-winning creative solutions and directing multi-platform marketing campaigns that elevate brand standards. Recognized for spearheading high-performing teams to execute various marketing/promotion initiatives. Polished presence, with an aptitude for confidently presenting ideas to a wide range of clients. Instrumental in designing materials for advertising/marketing campaigns and driving creative expression of brands to another level. Creative individual with extensive knowledge of creative design, concept creation, and visual conceptualization. Adept at collaborating with designers, copywriters, marketing teams, and management heads to fulfill the shared vision. Equipped with organizational, interpersonal, team leadership, problem-solving, and decision-making skills.

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Areas of Expertise

 ● Creative & Design Direction ● Budget & Workload Management ● Process Management

 ● Digital & Social Media Marketing ● Staff Hiring, Training & Development & Restructure

 ● Creative Operations  ● Brand Management ● Photo Production & Photo Direction

 ● Print & Digital Production ● Strategic Planning & Execution ● Team Building & Leadership

 ● Cross-functional Collaboration ● Concept Development ● Copywriting & SEO Experience

 ● Project Development & Implementation ●  Incredible Sense of Humor

Career Experience

2019 - Present

Senior Director of Creative Operations - Haband

  • Lead and manage five direct reports and 14 associates to direct overall departmental functions. Report on department status by attending executive leadership team meetings.

  • Determine and communicate corporate strategies for allocating budgets, managing workload, and organizing production schedules, while mentoring art directors and managers.

  • Provide brand and corporate associates with department news and updates in town hall meetings.

  • Monitor and approve all key creative decisions including the development of brand standards and cross-platform campaigns.

  • Conduct weekly meetings with direct reports for identifying and refining areas of improvement.

  • Implemented Digital Asset Management and transitioned the team to a digital workflow system (Monday). 

  • Set and assigned annual associate goals and conducted mid-year and year-end evaluations.

  • Employed new strategies and technologies across all platforms, while leading process
    optimization groups.

  • Oversaw and directed all digital advertising and social media campaigns to optimize brand       
    engagement.

2014 - 2019

Creative Director - Haband

  • Directed all operational aspects of the creative department, while managing creative staff, digital traffic, copywriters, and freelance talent.

  • Generated ideas and offer suggestions to upper management by conducting brainstorming sessions.

  • Streamlined ongoing operations and sales programs, by collaborating with the creative, merchandising and marketing teams.

  • Determined budget and quote projects by communicating with the finance executives.

  • Cultivated positive professional relationships with clients, vendors, and renew contracts.

  • Reported to senior management on creative department operations and marketing program status.

  • Ensured on-time completion of projects within scope and quality by assigning and delegating
    tasks to staff.

  • Drove web traffic and generated potential leads by conceptualizing, planning, and
    implementing strategies.

  • Set and accomplished the corporate targets by hiring, developing, and evaluating creative staff.

2011 - 2014

Marketing Manager - Haband

  • Designed all insertion media campaigns, supervised space marketing coordinators, managed monthly reporting materials, and conducted frequent internal presentations.

  • Created layout, product, and new publication tests for increasing customer file size.

  • Organized seasonal publication schedules for all product categories, such as Ladieswear, Menswear, Footwear, and Hardgoods/Domestics.

  • Coordinated all Space Media advertisements' photography, editing, color correction, and proofing. Tracked yearly demand and managed billing and payments for more than 150 programs.

  • Cultivated and maintained strong vendor relationships as well as explored new prospects for future media testing.

  • Maintained brand identity by integrating successful Space/New Media ads across all marketing platforms.

  • Conceptualized and designed layouts and produced over 500 magazine advertisements annually.

  • Managed demand forecasting, media buying, the annual budget, and rate negotiations for all FSI programs, magazines, promotional inserts, and omni-channel campaigns.

2005 - 2011

Art Director/Promotion Specialist - Haband

  • Created layout concepts and designed direct mail packages, including catalogs

  • Designed sets and oversaw photography for direct mail layouts

  • Performed advanced photo retouching

  • Served as lead designer on all direct mail promotions, games, sweepstakes and special offers

  • Mentored Production Associates to further develop individual design and program skills

2001 - 2005

Creative Director - Amelar Communications Inc.

  • Created concepts and ideas for various advertising campaigns and brand identity programs

  • Designed artwork for direct mail, magazine and newspapers, brochures, and catalogs

  • Maintained strict deadlines for multiple projects running simultaneously

  • Oversaw all printing; Attended press runs to ensure accuracy

  • Presented creative concepts to leadership

  • Managed a team of 3, including a graphic artist, designer, and copywriter

1998 - 2001

Art Director - ECOM Technologies

  • Developed concepts and designs for interactive campaigns, multimedia projects, and websites

  • Created artwork for newspapers, direct mail, packages, POP displays, billboards, and brochures

  • Designed the graphics for websites and multimedia CDs

  • Oversaw digital photography and performed all photo retouching

  • Presented creative concepts to clients

1996 - 1998

Graphic Artist - Marketing Edge

  • Created B2B & B2C advertising campaigns 

  • Presented creative ideas to clients

  • Developed mechanicals and camera ready art

  • Managed 2 Designers

Education

AD in Visual Communications

Philadelphia Art Institute - Philadelphia, PA 1995​

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Certification of Excellence

Vocational Technical School of Morris County

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